{"id":1815,"date":"2018-08-02T08:08:42","date_gmt":"2018-08-02T01:08:42","guid":{"rendered":"http:\/\/stang.sc.mahidol.ac.th\/newresources\/?p=1815"},"modified":"2018-08-02T08:08:42","modified_gmt":"2018-08-02T01:08:42","slug":"the-four-the-hidden-dna-of-amazon-apple-facebook-and-google","status":"publish","type":"post","link":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/?p=1815","title":{"rendered":"The four : the hidden DNA of Amazon, Apple, Facebook, and Google"},"content":{"rendered":"<p><a href=\"http:\/\/mulinet1.li.mahidol.ac.th\/record=b1481596a\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1792 alignleft\" src=\"http:\/\/stang.sc.mahidol.ac.th\/newresources\/wp-content\/uploads\/2018\/08\/65631-190x300.jpg\" alt=\"\" width=\"190\" height=\"300\" \/><\/a><strong>AUTHOR<\/strong> :\u00a0 Galloway, Scott, 1964-<\/p>\n<p><strong>CALL NO<\/strong> :\u00a0 HD9999.I492 G174f 2017<\/p>\n<p><strong>IMPRINT<\/strong> :\u00a0\u00a0 New York : Portfolio\/Penguin, c2017<!--more--><\/p>\n<p>Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.<\/p>\n<p>For all that\u2019s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.<\/p>\n<p>Instead of buying the myths these compa\u00adnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they\u2019re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world\u2019s first trillion-dollar company, can anyone chal\u00adlenge them?<\/p>\n<p>In the same irreverent style that has made him one of the world\u2019s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can\u2019t match. And he reveals how you can apply the lessons of their ascent to your own business or career.<\/p>\n<p>Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.<\/p>\n<p>Source :\u00a0 <a href=\"http:\/\/www.penguinrandomhouse.com\/books\/547991\/the-four-by-scott-galloway\/9780735213678\/\">www.penguinrandomhouse.com\/books\/547991\/the-four-by-scott-galloway\/9780735213678\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AUTHOR :\u00a0 Galloway, Scott, 1964- CALL NO :\u00a0 HD9999.I492 G174f 2017 IMPRINT :\u00a0\u00a0 New York : Portfolio\/Penguin, c2017<\/p>\n","protected":false},"author":1,"featured_media":1792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[567,564,565,566],"class_list":["post-1815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-outside-reading-book-releases","tag-amazon-com","tag-apple-computer","tag-facebook","tag-google"],"_links":{"self":[{"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/posts\/1815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1815"}],"version-history":[{"count":1,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/posts\/1815\/revisions"}],"predecessor-version":[{"id":1816,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/posts\/1815\/revisions\/1816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=\/wp\/v2\/media\/1792"}],"wp:attachment":[{"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stang.sc.mahidol.ac.th\/newresources\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}