Entrepreneurship : the art, science, and process for success

AUTHOR :  Bamford, Charles E.

CALL NO :  HD62.5 B199e 2016

IMPRINT :   New York : McGraw-Hill Education, c2016

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

• The Art of turning an entrepreneurial venture into a success.
• The Science of practice as the heart of starting and running a successful entrepreneurial venture.
• The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.

Source :  www.amazon.com/ENTREPRENEURSHIP-Art-Science-Process-Success/dp/0078023181