Business models for dummies

AUTHOR :  Muehlhausen, Jim

CALL NO :  HD30.28 M945b 2013

IMPRINT :   Hoboken, N.J. : John Wiley & Sons, c2013

Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company’s goals and increase attractiveness to customers. Inside, you’ll discover how to: make a value proposition; define a market segment; locate your company’s position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

• Shows you how to define the purpose of a business and its profitability to customers
• Serves as a thorough guide to business modeling techniques
• Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.

Source :  https://www.wiley.com/en-us/Business+Models+For+Dummies-p-9781118547618